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“At 15, I eagerly delved into the world of mascara, only to encounter unforeseen challenges. The harsh formulas of mascaras and eyeliners left my lashes thin and my eyes irritated, leaving me feeling self-conscious and disheartened. Despite experimenting with numerous products, none provided the relief or lasting results I sought. However, by the time I reached 17, I had a lightbulb moment: why not create my own products? Ones that were dependable, gentle on the eyes, and yielded impressive results. I found an environmentally conscious manufacturer in seoul, south korea, which perfectly aligned with my criteria: high-quality, clean ingredient products that were safe and effective. From this, perspective beauty emerged; an all-inclusive, woman-founded & owned makeup brand that prioritizes creativity, clean beauty, and never tests on animals.”